FITPRIME GEAR

The FIitprime Lifting Club

Our very own elite fitness and wellness space, and for some, a second home.

Tucked into the very heart of Blythe Valley Business Park in Solihull (UK), The Fitoeime Lifting Club (GSLC), is more than just a gym. It’s a place where the conditioning community can come together to train, connect, and chase PR’s year-round.

The space is laced with lifting culture: from motivational slogans, to photos of iconic legends who shaped the industry and continue to inspire the next generation of lifters. It opened in 2019 and quickly unveiled itself as a one-of-a-kind innovation hub that was designed for learning - and lifting. But, much like the athletes that train there, it’s evolved - not only encouraging lifters to reach their 1RM, but supporting those now training for hybrid events like Hyrox and marathons too.

From the early hours to the late-night-lock-ins, it’s a space for our community to call home. Let’s show you round. But first…

Lifting Club Merch

GSLC. Welcome To The Club.

Introducing a new uniform for your both your gym days and your rest days. Featuring standout statement logos across the full collection, GSLC merch offers an old-school aesthetic to your wardrobe rotation.

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Gorpcore Fashion | Cute Hiking Outfits For Your Next Adventure

Hiking isn’t just about the adventure anymore - it’s about looking good while doing it. With the growing popularity of hiking in the U.S., more people are hitting the trails, whether for a challenging climb in the mountains or a casual weekend trek with a coffee in hand. Active plans have become the new social plans, and with that, hiking fashion has evolved.

Enter gorpcore—the trend that’s brought technical outdoor gear into our everyday wardrobe rotation. Think shell jackets, matching sets, baggy cargo pants, and the latest hiking shoe drops. No longer just about outdoor practicality, hiking outfits now blend function with fashion, proving that performance wear can be just as stylish as it is practical.

From cute hiking outfits for an easy loop, to a warm-layered look for winter-hiking (or a mix of both), the key to looking stylish on the trails is finding pieces that keep you comfortable, prepared, and looking effortlessly put together. Taking inspiration from your outdoorsy faves on TikTok, this guide will help you build the perfect hiking outfit, one that’s comfortable, performance-focused and stylish enough to wear on and off the trails.

How To Build A Functional Yet Stylish Hiking Outfit

Your step by step guide to stylish layering for the trails.

Sports Bras

Every hiking out for women starts with a supportive sports bra. Light to medium support sports bras are sufficient for those who need less support or are casual hikers, but for high-intensity trails, it’s time to step the support up with a high-support sports bra.

Choose moisture-wicking, breathable fabrics and look for features like mesh details that will improve airflow. Simple designs and flat-lock seams will help keep you comfy step by step. For summer hiking outfits, you may choose a cute strappy sports bra as your only layer to keep you cool while offering the right level of support for movement. Just don’t forget to lather on the SPF!

Check out our sports bra size guide to find your perfect fit.

Best Sports Bras For Hiking

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Varsity Game Day Outfits: What to Wear to Look Sporty-Cute This Season

If you’ve ever been to a stadium to watch your team play, you’ll know that it’s not all about the scoreboard - half of the fun of game day is getting dressed up for it. Whether you’re there for the touchdowns or the tailgates, game day outfits have become a huge deal, and this season? Varsity style is winning.

The key to pulling off a next-level game day fit is in the styling details. We’re talking oversized tees with short shorts, cowboy boots with crop tops, and jewelry that glam the whole look up. It's giving sporty meets streetwear with a splash of Southern charm.

  • Mix your silhouettes: Pair an oversized tee with micro shorts or a fitted crop with baggy jeans to balance sporty and feminine (big/little top, little/big pants outfit formula).
  • Accessories matter: Think capscowboy hats, cute handbags, statement earrings, layered chains, and stadium-friendly bags to instantly elevate your look.
  • Stick to the color scheme: Wear your team or school colors for cohesion, but don’t sleep on neutrals to nail the aesthetic.
  • Footwear finishes the fit: Cowboy boots, Nike Dunks, Air Force 1s, or classic Converse and Vans are go-tos for game day. Cowboy boots = southern tailgate queen. Dunks or Air Force 1s = sporty streetwear. Vans = cool-girl classic.

But before we jump into the game-day outfits, here are a few styling tips to keep in mind: